A Guide for Professional Communicators to Communicate with DEPTH

THE CONSCIOUS COMMUNICATOR:
THE FINE ART OF NOT SAYING STUPID SH*T
Second Edition


Protect your organization's reputation and safeguard your people amid attacks on inclusive workplace cultures. 

The DEPTH Model (TM) is the framework you need to communicate with your diverse workforce and customer base in ways that address your risk level and send an impactful message that brings your organizational values to life.

Learn more about the book in this interview with our publisher.


What you will learn from this book:


How to help your organization communicate with DEPTH

Use The DEPTH Model(TM) to navigate external pressures for your organization to pull back on creating inclusive workplaces for your employees and value alignment with your customers.


How to use the DEPTH model to analyze communications BEFORE your organization gets in trouble

A key role in your risk mitigation strategy, follow the model to build an infrastructure that puts you in a position of strength when (not if) something happens.


Ways to work with hesitant leadership

#MakeLeadersBraveAgain with The DEPTH Model which shows them a path towards messaging that aligns to your organization's values, mission and purpose. 


Best practice in inclusive and socially aware communications

Be the organization that doesn't have its head in the sand and is paying attention to society and markets to stay culturally relevant and draw loyal customers and employees. 

Good Words for The Conscious Communicator

“This is the book that's missing from the conversation about equity and inclusivity in the workplace. The need for it is so great that I thought about writing it myself! Thank goodness Janet Stovall and Kim Clark have done the work, based on years of experience and expertise. This book will help a lot of people and a lot of companies." 

Celeste headlee (she/her)

JOURNALIST. AUTHOR . SPEAKER.

"Communications can bring people together or tear them apart, build societies up or burn them down. With so much at stake, we have to move beyond the performative to do the transformative. This book shows us how."

SALLY KOHN (SHE/HER)

AUTHOR: THE OPPOSITE OF HATE: A FIELD GUIDE TO REPAIRING OUR HUMANITY

“Communicating clearly under ordinary circumstances is challenging enough in today's world of short attention spans and hyper-divided perspectives. When the subject matter is prickly, the task is even more daunting.  Business leaders need more than positive intent, we need DEPTH. This book provides relevant and practical communications guidance with a business value proposition. It is a must-read for leaders who understand the power of their platform and want to use it for good.”

NicolE "Nikki" clifton (she/her)

PRESIDENT, SOCIAL IMPACT AND THE UPS FOUNDATION

“This book reminds all of us who are privileged to work in communications that we have the responsibility to unleash the power of words and images as drivers to a more diverse, inclusive and accessible organization. Kim and Janet not only challenge our mind and thoughts, but they give us a methodology to put our work into action. The Conscious Communicator is a ground-breaking book that will help us transform organizations into actors of a most needed social change.”

IMMA FOLCH-LARAZO (SHE/HER)

WORLDCOM PR GROUP EMEA DIVERSITY, EQUITY AND INCLUSION CHAIR

“The Conscious Communicator by Janet M. Stovall and Kim Clark is a must read for anyone wanting to enlarge their capacity to engage in our increasingly diverse and complex environment. It invites you into the inquiry of inclusion, and to bring with you not only your skills but your compassion and vulnerability as well. “We find ourselves confronted with the fierce urgency of now,” so eloquently prophesied by Rev Dr MLK Jr. There is not a minute to waste in becoming more civil, collaborative, and celebratory.”

REV. DEBORAH L JOHNSON (SHE/HER)

AUTHOR: THE SACRED YES AND YOUR DEEPEST INTENT

“More and more, organizations are being asked to take a stand on issues important to the incoming generation of talent, and they are woefully unprepared – or worse, resistant to using their voice. Stovall and Clark have offered a model that can be utilized to make sure leaders build the organizational muscle of inclusive communications, so that they never miss the opportunity to deepen their relationships with key stakeholders in the moments that matter.”

JENNIFER BROWN (SHE/HER)

AUTHOR, INCLUSION, HOW TO BE AN INCLUSIVE LEADER, AND BEYOND DIVERSITY

“There’s a thin line between reality and mythology, and communicators have to pick a side. This book will help them pick the right one.”

DR. JENNIFER A. RICHESON (SHE/HER)

PHILIP R. ALLEN PROFESSOR OF PSYCHOLOGY, YALE UNIVERSITY

“If you've been afraid of contracting "open mouth, insert foot" syndrome, your fears are over. In The Conscious Communicator: The Fine Art of Not Saying Stupid Sh*t, Janet Stovall and Kim Clark provide a step-by-step guide to help interrupt our typical knee-jerk reactions and replace them with authentic, meaningful, and effective responses. Their DEPTH™ Model outlines a methodical approach to help your organization determine if, when, and what to say in response to daily challenges and opportunities. Janet and Kim show that the art of communication can be developed, honed, and mastered. This is a mission-critical skill for everyone responsible for communicating your organization's DEI message.”

APRIL THOMAS (SHE/HER)

CHIEF SOLUTIONS OFFICER

“In today’s market, workplace culture is as important as title and compensation. Today’s job seeker and employee is not simply looking for a job, but a culture that provides meaningful connection. It is critically important that leaders and organizations are intentional with their messaging to nurture this connection. This book provides practical examples to develop authentic messaging that gets to the heart of communication, which is about what is needed and what you want."

LAQUENTA JACOBS, CHIEF DIVERSITY OFFICER


“Communication professionals and organizations have waited for quite some time for a book like this. The problem is we haven’t realized it yet.

The Conscious Communicator will teach you how to stay away from the sheltered areas and color outside the lines to get a clear picture of the possibilities. It’s more than a road map. It gives permission to look inside yourself and that of your organization and say, DE&I is more than a “special interest.”

ANITA FORD SAUNDERS, APR

STRATEGIC COMMUNICATION CONSULTANT
2021-2022 CO-CHAIR
PRSA DIVERSITY & INCLUSION COMMITTEE


ANDY GETSEY (HE/HIM)

CO-FOUNDER, SENIOR PARTNER
EMPOYERA


GAEL ADAMS-BURTON (SHE/HER)

GLOBAL DIVERSITY, EQUITY & INCLUSION COMMUNICATIONS MANAGER AT SIEMENS, UK


JIM YLISELA 

CO-FOUNDER & SENIOR CONSULTANT
RAGAN CONSULTING GROUP


MIRIAM KHALIFA (SHE/HER)

DEI PRACTITIONER


IRANA WASTI (SHE/HER)

EXECUTIVE, CHIEF PRODUCT OFFICER


LAUREN ANTONOFF (SHE/HER)

TECH EXECUTIVE


KIMB MASSEY, PH.D. (SHE/HER)

PROFESSOR OF RADIO-TELEVISION-FILM, SAN JOSE STATE UNIVERSITY


APRIL THOMAS (SHE/HER)

CHIEF SOLUTIONS OFFICER, SDMS 360


CHELSEA DELANEY (HE/HIM)

ARTIST, WRITER AND COACH AT NEW STORIES CALLING


david lee

INNOVATION LEADER, TED SPEAKER


MARTHA HANLON

AUTHOR, RISE UP, LEADER
AUTHENTIC MARKETING, INC. PRESIDENT
WIDE AWAKE BUSINESS, FOUNDER


LAQUENTA JACOBS, CHIEF DIVERSITY OFFICER



ANITA FORD SAUNDERS, APR

STRATEGIC COMMUNICATION CONSULTANT
2021-2022 CO-CHAIR
PRSA DIVERSITY & INCLUSION COMMITTEE

Leading Thought Experts Who Contributed Articles to the Book

Thank you to the "Deeper Dive" contributing authors

Please connect, support and follow each expert to keep learning.

Vikki Conwell: "Communicating with Purpose"

Chelsea Delaney: "The Joy of Being Seen"

Rev. Deborah L. Johnson: "What Is Your Deepest Intent?"

Miriam Khalifa: "Communications for Social Impact: More Than a Slogan"

Kimberly Massey, Ph.D: "The Influence of Stereotypes"

David Murray: "The Business of Business is People: How Deeply Does Your CEO Understand? How Deeply Do You?"

Shirley Anne Off: "Compassion, Curiosity, Empathy, and Action: Ensuring Our Communications Efforts Respect Vulnerable Audiences"

Charlene Thomas: "The High Stakes of Dealing with DEI Stakeholders"

Dr. Jennifer A. Richeson: "From Mythology to Possibility"

Lily Zheng: "Diversity, Equity, and Inclusion are Outcomes"

Kim Clark is a DEI communications consultant and educator. Janet M. Stovall is a TED speaker, executive speechwriter, DEI consultant/communicator and diversity pragmatist. Together, they cover the spectrum of internal and external communications with a DEI lens like no one else.

Kim Clark & Janet M. Stovall
Co-authors

Kim's Socials

Janet's Socials

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